In collaboration with Knighton Family Vineyards, COGNEO was entrusted with elevating the digital expression of a refined and storied wine brand.
Our objective was to design a website that is not only visually rich and elegant but also communicates the passion, craftsmanship, and heritage behind Knighton Family Vineyards.
Task
Our deliverables for this project included a bespoke website design and development, along with seamless integration with the Vinoshipper ecommerce platform to support direct-to-consumer sales.
Project Scope
Our work with Knighton Family Vineyards centered on creating a new digital home that reflects the brand’s identity—rooted in tradition, elevated by innovation, and crafted for discovery.
Website Design and Development
We designed a site with a distinctive user experience (UX) and user interface (UI) that sets Knighton apart from conventional winery websites. The aesthetic blends classic vineyard charm with modern sophistication, guiding visitors through a journey of storytelling, winemaking, and exploration of varietals.
Photographic Heroes
COGNEO curated a series of high-impact photographic hero sections that embody the essence of the vineyard—from sweeping vineyard vistas to intimate cellar moments. Each image was selected to echo Knighton’s commitment to authenticity and quality, enhancing the emotional resonance of the brand.
Vinoshipper Integration
A key component of the website is its integration with Vinoshipper, enabling a streamlined, compliant, and user-friendly ecommerce experience. This feature supports wine lovers across the U.S. in discovering and ordering Knighton wines directly, without disrupting the storytelling flow of the site.
Challenges and Solutions
One of the key challenges was translating the tactile, sensory nature of wine into a digital format. Through rich visuals, immersive layouts, and thoughtful typography, we built a platform that captures the heart of Knighton’s winemaking philosophy—celebrating the land, the craft, and the people behind every bottle.
Results
The Knighton Family Vineyards website now stands as a digital reflection of the brand’s character and vision. Elegant, engaging, and purposefully crafted, it invites visitors not just to purchase wine—but to experience the story behind it.
